A little about me…

I believe producing is the perfect blend of art and science — equal parts orchestration and instinct.

Hi, I’m Danielle Rodriguez, a Senior Producer currently at Edelman. Before this, I produced in-house at Under Armour and spent a few unforgettable years at Red Bull. Across my career, I’ve led a wide range of commercial shoots, collaborating with some of the best directors, creatives, and talent in the industry. My sets run on energy, intention, and curiosity — with an environment that invites both trust and creative risk-taking.

My favorite part of the job? Seeing our idea come to life — first on set, and then again in its final cut. I treat every project as a journey, finding excitement in the details and the momentum of pulling all the pieces together.

I like to think of myself as a producer/creative hybrid. Alongside managing logistics, I love picking up a camera (just for fun!) — because I believe every angle, on both sides of the lens, offers something true.

When I’m not producing, you can find me beekeeping, chasing trails, or mapping out where to wander next.