A little about me…

I believe a producer is the perfect combination of Art and Science.

My name is Danielle Rodriguez and I’m a Senior Producer. I’m currently working in production at Edelman, and prior to this I was in-house at Under Armour. I also spent a few years at Red Bull. Throughout my career, I’ve orchestrated and led a range of commercial shoots, and I’ve had the privilege of working alongside some of the most talented directors, creatives and talent in the industry. I approach each shoot with liveliness and curiosity, which is the environment I cultivate on set. 

My favorite part about being a producer? Watching my work come to life on set and again in its final presentation. I embrace each shoot as a journey, and I find excitement in piecing together each part of the puzzle.

I like to think of myself as a producer / creative hybrid. In fact, on top of planning the detailed logistics for a shoot, I also love being the photographer, too! Well, just for fun. I think the angle from every side of the lens is valuable and true.

When I’m not orchestrating, I enjoy beekeeping, exploring the outdoors, and planning my next adventure.